Get more traffic, get more sales? Not necessarily!

We hear it all the time – get more traffic, get more customers – The more traffic, the more sales…right?

Not necessarily.

Shock horror – i know. I’m going against everything every marketing person has probably ever told you, but it’s true.

Think of it this way…

You play for the Real Madrid CF and you’re playing in the finals, at a huge 100,000 capacity stadium. It’s packed to the rim, every seat taken. But only about 5% of the fans, are actually fans. The rest don’t know how they ended up there. They thought they were going to a concert, or got lost on the way to the movies. Something tells me that crowd is not going to go off, and that atmosphere is going to be kind of lack lustre.

Let’s apply that to your website – you cast a really wide net, and funnel as much traffic onto your website as possible. You’re going to have more people, so that automatically means more sales right? Wrong…all that’s happened is you’ve grabbed some people who just got lost on the way to the movies, and are most likely not your ideal customers.  

 

In the situation of your website, it’s always better to have the right visitors to your site. Even if there are only 10 per day – if they are your ideal customer, and are looking for exactly what you’re selling, you’ve got a much higher chance of converting – otherwise you’re just throwing spaghetti against the wall and seeing what sticks.
 
So today, I’m asking you to make the choice to be purposeful and put the spaghetti down..(or better yet, whack some bolognese on it and pour yourself a glass of red).
 
If you need some help attracting the right customers, take a look at my mini-course The 3 Step Customer Booster. It’s so affordable, and packed full of valuable information that’s going to guide you through the process of brainstorming, researching, sorting, and implementing the most effective keywords for your website – and get more traffic that is actually going to lead to more sales. 
 

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