How to Attract The Right Customers Like Magnets

“Build something 100 people love, not something 1 million people kind of like.” 

Now, read that again.

There’s a real belief out there that in order to succeed in business you need to have the most followers, the most awareness, the most traffic, the most, the most, the most… But, what you really need is the right followers. The right traffic.

Finding your tribe, your people, your loyal fans – however you want to phrase it – the goal should be finding the people who genuinely love what you do, what you sell, what you offer – and they will be the ones worth nurturing, worth your focus.

Sure, some brands will have large followings of loyal customers. But it won’t be what defines success for everyone. And it’s definitely not what you should be aiming for.

Quality over Quantity. That’s the goal!

So – how do you attract the right visitors to your website? The key is to be purposeful, relevant and strategic. With every move you make.  Here are the best ways to attract the right traffic like a magnet:

2. Strategic SEO

By researching relevant keywords or phrases that your ideal customer would be searching for, and integrating them throughout your website – both behind the scenes and throughout your content – you will automatically attract your ideal customer right at the moment when they are actively looking for your product or service.

But, SEO is not just a job that’s done once, for those obvious keywords or phrases. Strategic SEO is constantly monitoring what your ideal customer is searching for, and providing relevant content that can give them what they’re looking for.

For example, if you sell baking supplies and you find that there are a lot of searches around Christmas for Christmas pudding recipes and baking tools – be strategic and purposeful, and write some content that will make your brand visible and rank for these searches. You’ll connect with your ideal customer, give them what they’re looking for and provide a positive customer experience. You might, or might not, make a sale that time, but you will be building a relationship, and most importantly – trust.

3. Content

Adding to your website frequently with blog posts or new content doesn’t come naturally to everyone, I get that more than anyone (trust me!). However, it’s such a powerful way to attract the right customers to your business. You can show your expertise, knowledge, and authority on your business and let potential customers know they’re in the right place by talking to them, connecting with them, and providing relevant, strategic and purposeful content.

Attracting the right customers is crucial, you want to have a small pond full of the right fish rather than trying your luck in the big ocean. Focusing on the quality of the visitors to your website will make a huge difference to your overall figures, and you will begin to shift your mindset from focusing on volume and rather on building a group of loyal fans. 

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